This rise in premium delivery services is making it harder for retailers to keep their promises, with the number of late deliveries across all service types almost doubling in 2 years. Premium delivery services now account for more than half of all parcel deliveries, up from a third in 2015. They are part of a wider industry trend of parcel delivery becoming faster and cheaper or, in many cases, free. These service offer unlimited premium delivery services for a fixed monthly or annual cost. While we welcome steps to make online shopping and delivery terms clearer for people, this ruling is part of a bigger issue of next-day delivery failing to meet expectations.ġ in 4 UK shoppers are signed up to a delivery subscription service like Amazon Prime or ASOS Premier. As this isn’t the case for a significant number of items, Amazon’s promotion of the Prime service as offering unlimited next-day delivery was seen to be misleading for shoppers. The ASA has said that people who subscribe to Amazon Prime could reasonably expect all Prime-labelled items to be available for next-day delivery. While the ASA found that Amazon delivers the majority of items by the predicted delivery date, this is often later than people would reasonably expect. Today, after a 6 month investigation, the Advertising Standards Authority (ASA) has ruled that Amazon Prime’s next-day delivery claims are misleading.
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